But if you type in “Christmas pudding”, you’ll see a flat line rising to a very high peak in December.Ĭorrectly identifying such trends means being able to plan in advance and then taking advantage of heightened interest. If you type in “pizza”, you get a graph that’s fairly consistent and more or less flat. You can craft campaigns around such trends and adjust your sales plans and inventory accordingly.Ĭontent Modular Content Is The Key To Customizing Experiences At Scale One of the great advantages of having search data mapped on a graph is that you can easily spot the highs and lows of how many times keywords were searched for.Īs a savvy marketeer which you must be, or you wouldn’t be reading this – you know that capitalizing on seasonal popularity means attracting more customers. The graph represents the ratio of the number of times that word was searched relative to the total number of all searches during that time. Here, we should point out that the popularity of the keywords shown is relative. You can also see which regions it is more or less popular in. Type in “coronavirus” and see for yourself the peaks and valleys in consumer interest. If you enter any keywords into Google Trends, you get to see how interest in that topic has increased or decreased over the course of time. If sites contain words with a high volume, it’s clear that they’re going to get more traffic. Keyword search volume refers to how many times specific words were searched for during a given time frame.
Now, you may be thinking that this sounds great - but where do I begin? Take a deep breath and pay attention because we’re going to outline the 11 best ways you can use Google Trends to come up with apt keywords. In the words of the Google Trends team, “you can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about.” With more than 3.5 billion Google searches conducted every day, this is a powerful tool you can’t ignore. It can give you an insight into what people are searching for, interested in, and curious about. A great way to identify effective keywords is by using Google Trends, one of the world’s largest real-time datasets. After all, if you know what people are searching for, you can create content that guides them to your site.
GOOGLE TRENDS HOW TO
You also get deeper dives into related topics, predictions, and how to overcome blind spots.Īs an SEO professional, we’re sure that there’s one word you’ve heard and used often, and that is, “ keywords”.With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for.Google Trends is a powerful tool that lets you gauge this and more.Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time.
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